ECO TOURISM IN KERALA
The lure of emerald green back waters,
swaying palms, uninhabited foliage,
rustic charms, exotic wild life,
endless stretches of beaches have beckoned throngs of tourists to Kerala.
Yet the state continues to be untouched by the manace of commercialization, with tourism development blending effortlessly with the ecology to create an idyllic locale.
Keralas tourism potential lies in the rich culture,
unparalleled natural bounty.
With the Arabian Sea on the west,
The western ghats on the east and
networked by forty-four rivers,
Kerala has become a world famous spot on global tourism map.
The important of travel and tourism to kerala economy cannot be discounted with distinctive "GOD'S OWN COUNTRY" branding, the state has promoted its tourism product with aggressive marketing and strategic planning, creating a tourism success story. Kerala has emerged as most acclaimed tourist destination in the recent past. Its credentials coming from around world.
The National Geographical Travel has confirmed Kerala's position on global tourism map, Conferring its status one of the must see destination of a life time.
The other acclaims received by Kerala includes
One of the 100 great trips for the 20th century by Travel and Leisure,
one of the ten hot spots for the millennium by Emirates in -Flight magazine, and
One of the six destinations by Khaleej Time,
The Government of India also awarded kerala as the best performing state for three consecutive years for achieving rapid growth, development and advancement in the tourism sector.